Black Friday and Cyber Monday (BFCM) sales are just around the corner and it seems like all the businesses are preparing for the big shopping event. As a Shopify merchant, you have access to a wide range of apps that can help you boost your BFCM sales and make your Black Friday campaign a success.
To help you navigate through the overwhelming number of apps available, we have compiled a list of 10 BFCM Shopify apps that you should definitely consider downloading for the upcoming Black Friday.
1. SearchPie: SEO Booster & Speed
SearchPie Shopify app ramps up your website’s speed as well as gives your SEO a significant boost. We all know that an easily navigable and fast-loading website creates a positive user experience, which is absolutely crucial during the BFCM rush.
With countless people browsing through your site, any delay can result in lost sales. SearchPie is here to ensure that your website operates seamlessly and handles high traffic volumes without compromising speed or functionality. Plus, its SEO-boosting features help your products surface in search results, making it easier for shoppers to find your deals during the BFCM sales.
2. Hextom: Quick Announcement Bar
Quick Announcement Bar by Hextom is a must-have Shopify app this BFCM season. It allows you to quickly display important announcements to your site visitors, creating a sense of urgency and excitement about your BFCM deals.
Whether you want to announce a limited-time offer, a flash sale, or the launch of a new product, Hextom makes it easy to keep your customers informed about what’s happening in your store. Its customizable design lets you adjust the layout, colors, and fonts to align with your brand’s aesthetic. Remember, effective communication with your customers is key not just during BFCM.
3. Bold Discounts ‑ The Sales App
Bold Discounts ‑ The Sales App is a highly versatile BFCM Shopify app and you simply cannot miss it this sales season. This app allows you to create impactful discounts across your product range, making it an effective tool to drive traffic and boost sales.
You can easily set up discounts on individual products or entire collections, schedule sales in advance, and automatically revert prices once the sale is over with its user-friendly interface. Showcasing your BFCM discounts has never been easier, as this app enables you to display discounted prices directly on the product page, in the cart, and even at checkout. With Bold Discounts, you can also create a sense of urgency by incorporating countdown timers and sales icons.
4. Essential Free Shipping Upsell
The Essential Free Shipping Upsell app is a game changer for any Shopify store during the BFCM sales period. This simple app enables you to offer free shipping above a certain value, ultimately incentivizing higher purchases.
This strategy encourages your customers to add more items to their cart to qualify for free shipping and helps to increase the average order value. The app is easy to set up and offers a highly customizable bar that can match your store’s branding. Free shipping is always a significant draw for customers, and with the Essential Free Shipping Upsell app, you can seamlessly integrate this powerful sales strategy into your store.
5. Frequently Bought Together
The Frequently Bought Together app is an amazing tool to maximize your Shopify BFCM sales this season. The smart algorithm, powering this app, displays products that are frequently bought together, driving both upsells and cross-sells.
It allows you to simulate the popular Amazon “Frequently Bought Together” feature, encouraging customers to buy related or complementary products. More products in each cart mean a higher average cart value for you! The customizable interface enables you to perfectly align the feature with your store’s aesthetics.
6. LimeSpot Personalizer
The LimeSpot Personalizer app is an all-in-one sales booster for your Shopify store this BFCM season. This popular app uses artificial intelligence to analyze your customers’ browsing and purchasing patterns and provides highly personalized product recommendations.
By showcasing items that are tailored to individual customer preferences, it elevates the shopping experience and encourages even more purchases. The LimeSpot Personalizer is a seamless way to increase both customer engagement and average order value. During BFCM sales, such personalized shopping experiences can significantly influence buying decisions and overall sales.
7. Bundler ‑ Product Bundles
Bundler – Product Bundles is another Shopify app that can skyrocket your BFCM sales. It helps you create attractive product bundles, enticing your customers to purchase more items in a single transaction.
Bundler allows you to pair complementary products, offer discounts on bundle purchases, and set minimum purchase requirements for bundles. For instance, you might pair a camera with a tripod and a memory card, offering a small discount if customers purchase all three together. This not only increases your average order value but also provides an effortless shopping experience for your customers, enhancing their satisfaction and loyalty.
What’s the best part about it? Bundler is extremely user-friendly, easy to set up and has a highly customizable interface to match your store’s aesthetics.
8. Back in Stock: Restock Alerts
Back in Stock: Restock Alerts is a powerful tool to keep your potential customers hooked even if your inventory dries up. This Shopify BFCM app sends automated restock alerts to customers who are interested in an out-of-stock product, letting them know when they can purchase the item they’ve been waiting for.
During high-demand periods like BFCM sales, stock shortages are common but they should not stop you from acquiring new customers. With Restock Alerts, you can turn low inventory situations into opportunities for building a mailing list. Customers who sign up for restock notifications are expressing a strong purchase intent, making them highly valuable leads. This way, even if a product is momentarily unavailable, you still maintain customer engagement and foster a relationship that could lead to future purchases.
9. EcomSend Pop Ups, Email Popups
EcomSend Pop Ups, Email Popups is a must-have BFCM Shopify app to optimize your customer acquisition strategy. This app enables you to create eye-catching pop-ups to capture visitors’ emails, effectively converting one-time BFCM shoppers into repeat customers.
Finding your way into customers’ inboxes allows you to nurture your relationship with them. Even when BFCM sales are over, you can still send them personalized email campaigns. EcomSend’s ability to segment your customer base can lead to more targeted and effective communication strategies, increasing email open rates and ultimately leading to higher conversion rates.
10. AfterShip Returns
AfterShip Returns is your trusted partner in managing your post-BFCM Shopify sales. We all understand that despite the thrill of high-volume BFCM sales, not all purchases will stick. Some will inevitably turn into return requests. This is where AfterShip Returns shines.
It simplifies the potentially complex and time-consuming returns process. Using its easy-to-use platform, customers can request and track returns, and store owners can approve or reject these requests. By ensuring a smooth and hassle-free returns process, you not only maintain customer satisfaction but also increase the chances of repeat business.
Conclusion
As we wrap up, it’s clear that these BFCM Shopify apps can be game-changers for your BFCM sales strategy. Whether you’re looking to optimize your customer acquisition or streamline your returns process, these tools are designed to help you maximize your BFCM success.
Remember, the key to a successful BFCM sales event isn’t just about attracting customers to your store, it’s also about nurturing these relationships for the long haul. So, as you gear up for your BFCM sales, consider how these apps can be integrated into your strategy for a smoother and more profitable sales event.