Nowadays, every business, manufacturer, and entrepreneur in different industries use Google to achieve their goals. It’s 2022, and now people tend to make online purchases, and companies use search engines. Without Google and SEO, your business would probably lose its competitiveness and skip a chance to become a leader in the industry. Especially in the digital automation era, it’s necessary to use search engines in your digital marketing strategy, mainly SaaS.
Every SaaS business company needs to do an SEO audit for excellent strategic planning. First of all, you need to determine your brand purpose, your goals as a SaaS company, what services you provide to your customers, and the critical point of your services that you want to show to larger audiences. Then, after doing an SEO audit and seeing if your SaaS company matches your 2022 SEO requirements, you can start planning your strategy.
So here is the complete guide that you can use to conduct an SEO audit for your SaaS business successfully.
The fundamentals of SaaS SEO
First of all, you need to clearly understand the fundamentals and specifics of SaaS SEO which will help you plan your strategy. Investing in search engine optimization is a wise decision, as it will bring you more visitors to your website and increase organic reach. Starting SEO won’t work itself out, so you need to organize an SEO audit and create a comprehensive strategic plan to make the final results appropriate to your primary goals. Research of HubSpot shows that about 64% of marketers actively invest time in search engine optimization. It means that search engines have proven their effectiveness for business development.
Here are the fundamentals of SEO that are essential for starting optimization of your SaaS business:
- Do keyword research
- Optimize titles and URLs
- Create appealing content and optimize it (including photo and video)
- Build a responsive website
- Measure results
Today competition between businesses is high, so the answer is to use search engine optimization to succeed and stand out from the competition. Starting from the fundamentals should follow you in the right direction to become a leader and help promote your services and products with the right tools and techniques. Investing in proper content marketing, selecting relevant keywords, and monitoring all results can generate organic traffic and boost sales, which are definitely on every company’s priority list. To increase sales for your company, use developing apps from Secomapp and improve processes like site installation, function development, etc., quickly and easily understandable.
SaaS SEO Audit For 2022: Where to Begin?
The first thing to start SEO for your SaaS company is a simple website audit. During the audit, you will reveal many issues that might make some difficulties and disturb your website ranking higher. The audit will help find problems and solve them as soon as possible to make the optimization process more efficient and improve organic research. You can quickly reveal SEO issues using the SEO Booster app by Secomapp and see what your SEO problems are.
SEO audits should take place regularly by the project manager or SEO specialist to find websites and other technical issues at the right time and solve them correctly. This audit should also show your potential competitors what they do, which will help you avoid their mistakes, not copy their SEO strategy and make your strategy appropriate to your company requirements and goals. So, here are guidelines on how to do SEO properly to reach the desired results.
Website crawlability
It’s essential to focus on SEO strategy and improve your SaaS company’s website crawlability. This will help your website rank higher in the search results and make more conversions.
So what is crawlability? Crawlability is the ability of search engines to access and crawl content on a web page. If a site is crawlable, web crawlers can readily access all its content by following links between pages. Crawlability issues can be different; for example, the search engine’s inability to reach specific content on a site can be caused by broken links or dead ends.
SaaS companies frequently have issues with website crawlability, but some essential things to follow to avoid them. First of all, make sure that your SaaS website is technically able to be crawled by search engines. It will increase your engagements and give you a chance to make the visibility of your SaaS services higher. Moreover, keyword research is typical for SaaS companies. They may have more excellent competitors, so using unique and relevant keywords for your SaaS website will make you special and easily crawlable for web crawlers.
The crawlability of a website is determined by its informative structure. Web crawlers, for example, may have trouble accessing pages that aren’t linked to from anywhere else on your site. They could probably find those external links, but generally, a weak structure could cause crawlability issues. Your SaaS website will be more accessible to index if it is crawlable, which will help you rank higher on Google.
Crawlers are on the lookout for “living” websites. People don’t want to go to websites that haven’t been updated in months or years; therefore, search engines don’t want to send them there. Having a blog and posting regularly is an excellent method to keep your website “fresh.” and increase the crawlability of your website. So the content on your website should be planned before and updated very frequently.
Check page indexation
The capacity of a search engine to examine and add a page to its index is referred to as indexability. Even if Google can crawl a website, it may not index all of its pages due to indexability concerns. So, make sure there is only one version of your SaaS website that can be indexed. The pages indexation check is essential to demonstrate to the webmaster as robots scan the website and show whether any problems exist.
One of the factors that Google considers before indexing a website is the presence of keywords. So try to do detailed keyword research to make it more relevant and appropriate to the SaaS industry. Other requirements include the absence of “broken” pages or connections and a complex web design that makes it difficult for a user to discover the page or understand the issue it answers. If you want your SaaS website indexed, you should have a straightforward content strategy to navigate, find, and understand.
The popularity of a website, correct optimization, and the overall layout of the website are all elements that impact how soon Google will index your website. And remember that web pages that are broken (with “404” error code) or difficult to read for Google are unlikely to be indexed.
Don’t forget about technical SEO
Technical SEO is one of the essential parts of SEO to give attention and work on it. It’s a great practice to regularly do an in-depth technical SEO audit on your SaaS website to ensure that search engines can crawl and index your pages without issue. All SEO actions other than content optimization and link building are referred to as technical SEO. Put another way; it entails adhering to search engine requirements to improve crawling. To stay up with the search engines, which are becoming more sophisticated every day, these standards are continually evolving and becoming more complex.
By the way, you can look at the tools of Secomapp to detect and fix SEO issues within minutes without difficulties.
To be short, if you want to rank higher in Google to increase the traffic on your website, you need to focus on the tools and fundamentals of technical SEO. Especially in 2022, when there are many competitor SaaS companies, you can’t just avoid technical issues or ignore them. Technical SEO helps your website become more accessible, understandable, and trustworthy. This is because the technical part of SaaS SEO focuses on constructing a network of relevant links to establish market authority for your site. For example, suppose your company sells services online. In that case, it’s more important to work on the technical part of the website not to have any issues during online purchases or other actions. It would also improve customer service as customers won’t have any difficulties while on your website.
On-page is an essential
The primary function of on-page SEO is to help Google better understand your website. That will improve your rankings and lead to higher organic traffic. Optimizing web pages for specific keywords to boost search visibility and traffic is known as on-page SEO. It requires matching keywords to page elements, including title tags, headings, content, and internal links. For example, if you are providing services of online pay stub generators, and you write about its functions and how to create it, you need to use keywords like “pay stub” or “pay stub creators”, and the content with these keywords will appear on the web and attract many links.
On-page optimization generally refers to the content on your SaaS website and elements that you can control, for example, title tags, headings, and keywords in your content. To make your rankings higher on the web, you should consider your on-page SEO strategy, which will make your content more relevant to Google. On-page for SaaS websites mainly contains technical things to improve (design, responsiveness, etc.) to make your website more functioning and comfortable for your website users.
On-page SEO is crucial because it helps search engines understand your website and its content and determine whether it is relevant to a searcher’s query. Using the on-page optimization strategy, you’ll see a boost of traffic and increasing reach. Researching suitable keywords for your content is very important in this part, as Google’s algorithms scan for other relevant information on the page to find the best relevant search result for a query. For example, if you are running a black Friday campaign, you should use words like “black Friday” or “promotions” and other keywords like this frequently so that Google searches will become more targeted for your audience. Over time, you can use audience intelligence tools to keep track of your prospects’ preferences and demands.
Here are the main essential elements of on-page SEO:
- Keyword research
- Compelling headlines
- Image optimization
- Content audit
Focus on off-page SEO
Off-page is also one of the undividable and vital parts of SEO. It’s responsible for all SEO tactics that are outside of your website. These processes occur outside of your site and include attracting links from other websites, social media shares, and online mentions. Off-page SEO is beneficial for your website rankings as it informs search engines that your website is relevant to other people on the web.
The example of FlowSEO is reasonably practicable. Their specialists used to create contextual links. They say that many specialists use linking only to the company’s main page, but instead of that, links should point to data to support the statement that is an anchor text. Consider linking also on your blog posts, articles and infographics.
You will surely do almost everything for your SaaS company to improve search engine rankings and the backlinks are the most effective way to make your website higher in search engine results. Therefore, using a proper amount of high-quality backlinks in your content strategy will positively affect your SaaS website engagement and help to stand out from the competition.
Conclusion
As we can see, an SEO audit is a must for SaaS companies, especially in 2022. Following the comprehensive guide to start from SEO essentials, your SaaS company will surely succeed in the market. Without SEO, it’s hard to imagine the website’s reach, visibility, sales, and the chance to become a leader. This ultimate guide will help you use SEO audit wisely for your SaaS company and reach all your SaaS scaling goals already in 2022.