According to data from serpwatch , nearly 40 percent of traffic to eCommerce websites comes from customer search. This indicates the relevance and importance of investing in SEO for E-commerce websites in general and Shopify stores in particular.
In many ways to start investing in SEO activities, which might include hiring an SEO specialist, employing a Shopify SEO app, etc; taking an SEO course might set a good foundation for you to further your success in other SEO tasks later on. In this article, let’s look at the importance of SEO for E-commerce success and some high-quality SEO courses which help you optimize your efforts and strategies for SEO.
1. The Importance of SEO for e-Commerce Businesses
As stated by bigcommerce.com, SEO is the activity that generates the highest ROI in e-commerce marketing campaigns. Now, let’s take a closer look at some aspects that make SEO a must for E-commerce success.
SEO strengthens your visibility to customers
When a customer has the intention to buy a product, what is the first thing they’re most likely to do? That’s right, most of them will try searching for some related keywords online and high chances are they will click on the first websites they see.
So having a good ranking on search engine results pages (SERP) will also ensure that the customer can find you and enter your site, not to mention the fact that the majority of searches are reluctant to enter paid-per-click advertising posts. So when you have good organic rankings and earn a certain spot in customers’ minds, the likelihood of making sales is definitely going to increase.
The impact of SEO is Long lasting
SEO is definitely a long-term investment, and it takes months to actually see results. But this worthwhile investment surely benefits you in the long run. To be specific, by optimizing your website for SEO, you can reach more quality leads over time.
If you optimize SEO for a search engine such as Google with over a billion people using it every month, you can reach many customers and generate more sales in the future
SEO is Cost-effective
As mentioned above, SEO is one of the marketing activities that have the highest ROI for E-commerce. This is because the target of SEO is customers who are actively looking for the products and services that you’re selling.
A comparison that highlights the cost-efficiency of SEO is that to generate leads, SEO costs 61% less than cold-calling as a marketing strategy.
2. Why You Need a Shopify SEO Course
Firstly, SEO plays a vital role in achieving success for your Shopify store. As a matter of fact, 93% of search traffic to Shopify is organic and 7% from paid search (reported by increasily.com).
This vivid figure clears away any doubts you may have about investing in SEO. In fact, if you haven’t put the effort into optimizing your Shopify store for SEO, you’ve likely been left behind by your strong competitors in the market.
And one of the first steps that you can take to start your SEO journey on Shopify is taking an SEO course. This is especially recommended for store owners who are fresh beginners to SEO. And of course, people who are more SEO-savvy can also join these courses too, to update their credentials or acquire new knowledge, skills, and best practices in today’s ever-changing market.
Sure! You can learn anything yourself. But by attending a prestigious SEO course, you get to learn in a structured format, instructed by SEO experts, and save yourself from the concern that you’ve gone off-track when self-teaching.
It is true that many Shopify store owners don’t want to perform SEO tasks themselves but count on SEO executives or SEO apps. But learning more about SEO through a good and properly-taught course will make sure you get the gist of SEO of how your investment in SEO is doing.
A recommended cost-effective strategy for SEO optimization on Shopify is taking an SEO course to gain proper knowledge of the field and then take advantage of an SEO app to enhance your SEO health while saving much time and money compared to hiring an SEO expert.
A recommended tool for Shopify merchants would be: SEO Booster ‑ SEO Marketing – an all-in-one SEO tool to auto-optimize SEO and drive more Google traffic daily, which is suitable for all SEO levels, from beginner to advanced
3. 4 Shopify SEO Courses That Are Worth A Try
For the aforementioned points, there is no denying that taking an SEO source is worth your time and also a good investment. But not all courses are prestigious and decently taught, and enrolling in the wrong ones might be a waste of your precious time.
To give you an easier time selecting the right course, let’s look at some reputable SEO courses that are definitely worth your try:
3.1. Shopify: SEO Training for Beginners
Who should get this course?
This 30-minute course provided by Shopify is dedicated to storing owners who want to learn the basics of SEO quickly, whether you are a complete beginner or have understood a bit more about SEO and want to learn more.
Price: Totally FREE
What you’ll learn:
Instructed by Shopify expert, Casandra Campbell, this course aims to provide you with a comprehensive understanding of SEO concepts. You’ll be guided to use a 3-step framework to leverage SEO to raise your business.
The main topics covered in this course are as follows:
- The benefits of SEO for your business
- How to set up your analytics to track success
- What is a keyword and how to do keyword research for your business
- What is on-site SEO and how to optimize your Shopify store
- What is off-site SEO and how to use it to get discovered by ideal customers
Reviews from students:
“Shopify is the best and biggest for the reach and ease it offers my customers. They’re more confident to buy via a Shopify store”
Ollie Alpine, from Mindjournals.com
3.2. ShopifyX SEO Version 2
Who should get this course?
This course aims to provide Shopify store owners with a comprehensive guideline to improve SEO and rank their website better on Google without having to pay thousands of dollars per month to SEO agencies.
Price:
$147 (original price: $297)
What you’ll learn:
- Advantages and disadvantages of Shopify for SEO
- Recommended SEO tools
- On-page SEO optimization (keyword research, domains, Shopify site structure, etc)
- Themes and Apps
- Data analysis
- Off-page SEO optimization
- Basic coding for SEO
- Discuss SEO matters and exchange knowledge in Private Facebook group with 800 members and counting
Reviews from students:
This course has many positive reviews, one of which is from Rob of WHEELYGIFTS:
“Having been in eCommerce and digital marketing since 2003 and taken many courses over that time, some of which cost £1000’s, I can honestly say this is one of the best I have ever purchased. Having not previously used Shopify until recently when my daughter asked me to help her with her store I thought it best to gen-up on the best practices specifically for Shopify SEO.
This course took me through step by step and whilst I was already familiar with many of the principles, Jono explained everything in such detail and clarity that it was easy to follow, for any newbie to Shopify. And when I did need to send over a question or two, the support from Jono was exceptional. I would seriously recommend this course to anyone using Shopify and serious about getting their store optimized for SEO.”
3.3. Udemy: Shopify SEO 2021 – The Ultimate E-commerce SEO Store Guide
Who should get this course?
This course is designed for Shopify store owners at any stage of their business development whether they haven’t launched their store, or their store is new and just making a few sales, or has already generated millions, this course still offers some great SEO strategies to boost their business.
Price:
$12.99 (81% Discount) with a 30-Day Money-Back Guarantee
Original Price: $69.99
What you’ll learn:
Some learning points you would acquire after finish this course are:
- Understand how to correctly setup a shopify store for SEO
- Understand basic and advanced SEO techniques
- Improve Google rankings, traffic and sales
- Learn from agency owners who generate millions in sales for their clients
- Learn why Shopify is not setup correctly for seo, and how to fix it
- Get access to our proprietary Shopify app “Optizen” for free
Reviews from students:
This course which attracted over 2,300 students has earned many positive reviews, proving that it’s a worthwhile investment:
“Super clear and concise, very rational and informative. Really enjoyed it. Great practical application and clear instructions” – 5-star rating from Amelia Fetherstonhaugh
“Good info! I already know much of the SEO presented here but not much on Shopify. Highly recommended course, especially for business owners looking to get more traffic. Very comprehensive and followable. Well Done!” – 5-star rating from Timothy Brauning
3.4. EcomX: Rank Your Shopify Store
Who should get this course?
Anyone who already has a Shopify store or wants to start one could benefit from this score to improve the SEO and ranking of their websites. In fact, the SEO knowledge and techniques taught will be helpful for any eCommerce store owner, regardless of the platform that they sell
Price: $27.00
What you’ll learn:
- Site audit
- Theme consideration
- Keyword research
- Core site optimization
- Collection, product and blog post pages optimization
- Bonus – Schema
4. Conclusion
There is no denying that as a shop owner on Shopify, you’ve got tons of things to do to manage your business, and any investment that takes your precious time such as learning SEO is worth careful consideration.
With all the points and reasons illustrated above, it is believed that taking an SEO course would be a sensible investment as it greatly benefits your website and business, especially in the long run. Whether you want to deepen your SEO knowledge, execute SEO tasks yourself, or just want to make sure that your money put into third-party SEO solution providers has been worth it, enrolling in one of our suggested SEO courses would be a step closer for you to achieve that goal.